Comparison Shopping Engine and Portal Management

Today’s online shoppers tend to be smart – and savvy.

Utilizing comparison shopping engines, they quickly and easily scan the Web for the best deals on the goods they want now.

To help ensure that your e-business is consistently in the mix on such sites – and maximizes the associated high profit potential – Precis E-business will integrate a comparison shopping strategy into your Web marketing plan. Leveraging our insights into the logic behind the most successful comparison shopping engines, we:

• Determine the ideal products and price points for a comparison shopping campaign and design and implement a strategy around those products
• Provide the tools to export product data in the formats commonly used by the shopping portals
• Include the functionality needed to execute mass pricing updates – and remain competitive in near-real time
• Build the structured feed that facilitates tracking the campaign’s effectiveness
• Implement all key elements within a sophisticated comparison shopping campaign, including effective copywriting, surveys and analytics

To boost your products’ profile among comparison shopping sites, contact Precis today.

Web Marketing & Advertising