Product and Category Page Design

Abandoned shopping carts are the bane of any online vendor.

But truthfully, many shoppers, when contending with traditional ecommerce designs, have only the slightest intention of completing the transaction.

Precis E-business has determined that the design and usability of product and category pages is an essential – but little understood – element in converting shoppers into buyers. To help make sure that visitors are more inclined to buy, our product and category page designs feature:

• All details in a single view – with no surprises
• Easy to navigate catalog pages
• Clear product presentations
• Compelling and complete content that draws in shoppers when a product or category page serves as a landing page – and holds shoppers’ interest as they assess what serves as their entry page to your site
• Underlying tools and reports that provide product analytics, most notably conversion rates on a per-product basis

To enhance your site’s product and category pages, contact Precis today.

Ecommerce